The project began with a deep dive into the company’s vision and future trajectory. I conducted extensive market research to understand our audience, competitors, and opportunities, which laid the foundation for the creative direction.
From there, the rebrand expanded into a wide array of deliverables, including a redesigned website, internal brand guidelines, brochures, and social media assets. I also art-directed and produced original photography through internal photoshoots to ensure visual consistency across all platforms.
Focus Group - Rebrand
2025
This rebranding initiative was an intensive eight-month project, during which I worked closely with key stakeholders, internal teams, and the marketing department to transform the company’s identity. As the sole designer, I led and executed the complete rebrand from start to finish. This was not just a cosmetic overhaul — it was a strategic transformation that contributed significantly to the company's growth, helping elevate it from a successful million-pound enterprise to a unicorn company, defined as a privately held startup valued at over £1 billion.
This comprehensive rebranding effort not only modernized the company’s visual identity but also aligned it with its ambitious growth goals, ultimately playing a key role in securing its place as a market leader in its sector.