Pushing Limits — On and Off the Course

At Spartan Race, I was part of a fast-paced, high-impact environment where the brand’s bold, adrenaline-fueled energy needed to be captured across every visual and physical touchpoint. My role involved designing creative that matched the intensity of the experience, rugged, powerful, and inspiring.

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Working across both digital and physical formats, I developed campaign assets that supported race promotions, participant engagement, and on-the-ground event branding. Whether it was motivating first-timers or seasoned racers, the goal was always the same: make them feel part of something epic.

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Key contributions included:

• Designing digital marketing assets and social media visuals to build momentum and drive sign-ups

• Creating large-scale event signage, wayfinding, and branded installations to guide and inspire racers onsite

• Collaborating closely with marketing and event teams to ensure cohesive storytelling from online to on-course

• Crafting print materials like race guides, promotional leaflets, and merchandise packaging
  
  

The result was a consistent, high-impact visual presence that helped reinforce Spartan’s position as the ultimate test of strength, endurance, and grit.