As the lead designer, I had the opportunity to guide the creative direction of a large-scale event celebrating 20 years of a company’s journey — hosting 1,300 attendees from across 19 offices.
 

We began by crafting an immersive entrance experience: a museum-style installation featuring 25 custom-designed boards. This included 21 curated storyboards that walked guests through two decades of milestones, alongside 4 visually rich image boards spotlighting team moments from each office worldwide. This set the tone — reflective, emotional, and celebratory — before guests moved into an evening of awards, entertainment, and dancing.
 

Every design touchpoint was carefully considered:

• A bespoke event logo and visual identity

• Animated holding screens and video content visioning

• Storyboarding for filmed content capturing the essence of the brand

• Menu boards and drinks menus

• Custom lightboxes, directional signage, and large-scale event displays

• Table styling, spatial layout, and decorative details throughout
   

The result was a unified, experience-led celebration — blending narrative, emotion, and design to honour the company’s past and set the stage for its future.