I led the creative direction for the launch of the Digital Workplace, a platform built to give people the freedom to work from anywhere, at any time. At the heart of the campaign was a powerful, human-centric idea: “Never Miss.” Whether it’s a meeting, a workout, or a moment with family, this product ensures flexibility without compromise.
 

From concept to execution, I guided a cross-functional team through ideation, messaging, and visual storytelling. We explored what modern-day freedom looks like and how technology can support a more fluid, balanced lifestyle. Every touchpoint was anchored in the central promise: that you never have to choose between productivity and presence.
 

Key contributions included:

• Leading collaborative workshops to shape the brand narrative and messaging pillars

• Developing campaign stories and visual concepts that captured real-world flexibility

• Art directing content showcasing life on-the-go, from emails on the beach to meetings between school runs

• Designing digital and social assets to bring the campaign to life across platforms

• Co-developing video storylines and working closely with the video editor to ensure alignment across tone, message, and visuals
   

The result was a cohesive, emotionally-driven campaign that positioned the Digital Workplace not just as a tool, but as an enabler of a more intentional way of living and working.