Celebrating 20 Years | 1300+ Guests | One Unforgetable Night
Overview
As Lead Designer, I had the opportunity to shape the creative direction for a large-scale celebration marking 20 years of the company’s journey — bringing together 1,300 attendees across 19 offices worldwide. My role spanned concept development, visual identity, storytelling, and full experience design to ensure the event felt unified, memorable, and emotionally resonant.
Entrance Experience
The evening opened with an immersive, museum-style installation designed to honour two decades of growth.
I created a series of 25 custom-designed boards, including:
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21 narrative storyboards tracing the company’s key milestones
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4 image-led boards spotlighting authentic team moments from global offices
This reflective, gallery-style path set the tone as guests entered — grounding the celebration in shared history and collective achievement.
Design Touchpoints
Every visual and spatial detail was designed to contribute to a cohesive, story-driven experience. Deliverables included:
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A bespoke event logo and visual identity system
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Animated holding screens, stage graphics, and motion-led visual content
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Storyboarding for filmed pieces that captured the brand’s culture and evolution
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Menu boards, drinks menus, and table styling
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Custom lightboxes, directional signage, and large-scale displays
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Full spatial layout and decorative details to guide the guest flow and atmosphere