Faster Brighton - Campaign Creative Direction for ITS

Sector: Telecommunication / Broadband / Connectivity
 
Overview
Working in partnership with ITS, I led the creative development of Faster Brighton, a campaign designed to promote the rollout of high-speed connectivity across the city. The objective was clear: communicate that the speed Brighton needs is finally here, reliable, powerful, and built for the way people live, work, and connect today.
 
The campaign positioned ITS as the provider enabling a faster, more future-ready Brighton, highlighting both functional benefits and the lifestyle improvements made possible by next-generation speeds.

Strategic Approach 
To ground the campaign in genuine local relevance, we explored what “faster” truly means for Brighton: smoother remote working, seamless streaming, effortless gaming, stronger community connections, and tech that finally keeps up with the pace of the city. This insight shaped a campaign narrative focused on empowerment and ease — not just megabits per second. The message: speed is more than a number; it’s a better way of living.

Key Contributions

• Developed the core campaign idea and messaging, centred around the promise that “the speed you need is here”

• Designed a bold, energetic visual identity capturing the vibrancy and pace of Brighton's culture

• Created a suite of digital, print, and outdoor concepts to showcase everyday scenarios transformed by faster connectivity

• Art directed imagery and visual storytelling to highlight speed, fluidity, and lifestyle impact

• Produced social assets, paid media visuals, and promotional graphics for city-wide rollout

• Collaborated closely with ITS stakeholders to ensure accuracy, clarity, and strategic alignment across all materials

Impact
The Faster Brighton campaign delivered a clear, confident message: ITS is bringing world-class speeds to the city. With a cohesive narrative and dynamic visuals, the campaign helped drive awareness, build trust, and position ITS as the provider powering a more connected and future-focused Brighton.